The viral growth agency for consumer products

build an army of dedicated creator accounts that make your product go viral

Wave builds a network of UGC creator accounts posting about your brand every day. We test different hooks, messages and formats, then double down on what works to build organic distribution.

CPMs on Meta keep rising. Making winning creatives at scale keeps getting harder. Going viral consistently is a challenge.

you know you need an organic viral growth channel, the answer is wave

01 THE CREATOR NETWORK

500+CREATORS

Trained ugc creators
working with us

Creators who know how to make people stop, watch and share.

02 EXPERIENCE

Founding team experience
across major brands.

Cars24
Meesho
Country Delight
Adani
Goodscore
Vama

Previously worked on campaigns for Cars24, Meesho, Country Delight, Adani, Goodscore, Vama and more.

Our goal

  • make your brand go viral.
  • build you an organic growth channel.
  • find and scale winning creatives

04 BUILD A WAVE

Make your brand impossible to forget.

A network of creator accounts keeps your brand in front of consumers every day, keeping you top of mind when it matters.

Yourbrand

Hover or tap a creator to explore ↗Illustrative profiles and follower counts

The Wave Playbook

Our playbook.

  1. 01 The Wave Playbook

    First, we figure out what your audience wants to see

    We dig into your ICP, your category and what’s already working, then build a creative playbook around the hooks, formats, angles and messages we think can break through.

    This is the part we’re very, very good at.

    AUDIENCE → CREATIVE DIRECTIONWhat makes them stop?HooksFormatsAnglesTHE CREATIVEPLAYBOOK

  2. 02 The Wave Playbook

    Then we build your creator network

    We recruit 8 / 10 / 20 creators who fit your brand and build dedicated UGC pages for them to post from.

    wave.CREATORCREATORCREATORCREATORCREATOR8 / 10 / 20 creators

  3. 03 The Wave Playbook

    We start posting & testing

    Creators post twice a day, testing different hooks, formats, messages and angles.

    We’re not trying to guess what will work. We want the internet to tell us.

    HOOK AHOOK BHOOK CPOST. TEST. LEARN.2 posts / creator / day

  4. 04 The Wave Playbook

    We find what’s working

    We watch the numbers, look for patterns and figure out which ideas are getting people to stop, watch, share and follow.

    When something hits, we pay attention.

    THE SIGNAL IN THE SCROLLWINNING PATTERNWatch. Share. Follow.HOOKS → RETENTION → RESPONSE

  5. 05 The Wave Playbook

    We double down

    We put more creators behind the winning ideas, turn them into repeatable formats, and share the winners with your paid team to scale.

    If we find something that works, we don’t let it die after one post.

    WINNING IDEAREMIX 01REMIX 02READY FOR PAIDWinning creative, amplified.MORE OF WHAT WORKS

  6. 06 The Wave Playbook

    We build the wave

    More creators. More winning formats. More people talking about your brand.

    And eventually, you have something most brands are still trying to figure out:
    an always-on organic growth channel.

    ALWAYS-ON ORGANIC DISTRIBUTION

The Wave campaign

A 45 day campaign.
Here's what you get.

You give us the brand.
We handle everything else, end to end.

  1. 10+Creator pages

    An ongoing network of creators posting about your brand.

  2. 300–450Content pieces

    Content pushed across Instagram Reels and YouTube Shorts.

  3. Always-on
    distribution

    Creators putting your brand in front of new audiences every day.

  4. Your creative
    playbook

    The hooks, messages, formats and angles that get your audience to pay attention.

  5. Winning creatives
    for paid

    We find the winners and hand them to your paid team to scale.

  6. A channel
    you keep

    You finish with a creator network, winning formats, learnings and an organic distribution channel you can keep building.

HOW TO WORK WITH US

TWO WAYS TO BUILD YOUR WAVE

Whether you want us to run it or build it alongside your team, the goal is the same: build an organic distribution channel that keeps getting better.

Choose how to work with Wave

You give us the brand. We run the whole thing.

We handle the strategy, creator recruitment, UGC pages, content, testing, distribution and reporting.

YOU GET

  • A dedicated campaign manager
  • Creator recruitment & management
  • Creative strategy & playbook
  • Dedicated UGC creator pages
  • Daily content & distribution
  • Weekly performance analysis
  • Winning creative & format reports
  • Winners handed to your paid team
  • Full campaign reporting

THE OUTCOMES WE'RE CHASING

  • Millions of organic views
  • Increase in branded search
  • Winning hooks, messages & formats you can scale
  • A growing network of creators around your brand
  • A new always-on organic distribution channel
  • A new way to acquire customers outside paid media

Already have a UGC program? We help you build it bigger and better.

We work alongside your team to build the creative playbook, recruit and manage creators, improve your testing system and scale what’s already working.

YOU GET

  • Creative strategy & playbook
  • Creator recruitment & scaling framework
  • Creator briefs & content systems
  • Distribution strategy
  • Testing framework
  • Weekly performance analysis
  • Winning creative analysis
  • Creative testing recommendations
  • Ongoing strategic support
  • A system your team can keep running

THE OUTCOMES WE'RE CHASING

  • More creators producing content consistently
  • More creative tests without adding more work to your team
  • More winning hooks, formats & messages to scale
  • A clear system for knowing what creative to make next
  • Winning UGC that can move from organic → paid
  • A scalable organic acquisition channel your team can keep growing

BOOK A CALL.

WE'LL BUILD YOUR STRATEGY. NO QUESTIONS ASKED

We'll look at your brand, ICP and category and show you what we'd test in your first 45 days.

You get the strategy, sample creative and distribution plan. No obligation.

From the founders

We have one goal at Wave: make your brand love the work we do. We’re a little obsessed with getting it right.

wave.

Good questions. Straight answers.

FAQS

The practical bits, before we get going.

Want to talk about your brand?

Can we use the videos in paid ads?

Yes. We share the winning videos with your ad team. Ad usage rights are confirmed in your campaign scope before you launch.

What happens after the campaign?

You finish with your creator network, campaign content and a clear picture of what worked. We share the winning ideas and what to try next, so you can keep building on the momentum.

Do we need to manage the creators?

For our done-for-you campaigns, we handle it. We find the creators, guide the content and manage posting. If you choose done-with-you, we build the plan alongside your team.

What happens when a video takes off?

We work out why people loved it, then get more creators to try the idea. The best videos go to your ad team, too. One good idea can go a long way.

Can you promise a viral video?

No one can promise that. We test new ideas, learn from the response and give your brand more chances to be seen. The goal is a channel that keeps getting better.

wave.

Your brand. The next wave.

BUILD VIRAL UGC PROGRAMS THAT MILLIONS WATCH

We’ll show you exactly how we’d build yours.

No obligation. A clear plan to build your next growth channel.

  • A strategy for your brand
  • Sample creative
  • Your distribution plan

Prefer a separate window? Open Calendly ↗

Hero prototype